Bridgett is the founder of Exposure By Bridgett Coates (Exposure BBC), having launched her boutique in 2008 to appeal to professional athletes who want to obtain more exposure for their careers as well as exposure for their goals outside of their sport. After eight years with global sports and entertainment agencies, Bridgett launched her PR boutique to emphasize athlete's community efforts, whether it being their own Foundations, charitable partnerships or launching of projects. Many athletes today realize their voice is significantly heard throughout the communities they touch. Through customized programs and strategic media placement, Exposure BBC has garnered her clients both worldwide attention and extended partnerships while also increasing their project funding. Bridgett has had the privilege of representing very top athletes in the NFL, MMA, LPGA and Olympic sports. Prior to this Bridgett worked in the corporate branding practice, most notably supporting Yahoo!, Kodak, Netflix and the Sidekick. Bridgett earned her bachelor’s degree in American Studies from UC Berkeley, with an emphasis in Communications. She was also a collegiate gymnast at Berkeley where her passion in the sports industry began. With her wealth of experience coupled with her true enjoyment in her career, Bridgett strives for continued success for Exposure BBC and for her clients.
Patricia is a 13 year marketing and advertising veteran, with several achievement awards throughout her career. She began her career with Eller Media Outdoor Advertising (currently Clear Channel Outdoor) as a Marketing Assistant and then went on to hold several positions within the company. After realizing her full potential she decided to expand her media planning/buying skills by joining National Cable Communications. As the Senior Media Planner, she bought air time on several national cable channels. Throughout her career she has demonstrated exceptional facility for meeting organizational objectives and demands. In addition to her management skills, she an adept sports marketer, having arranged NBA camps, NFL Foundation Fundraisers and Corporate Sporting Events the last five years. Additionally, she has worked with a number of high profile professionals in the marketing and advertising, media, and sports industry. Her natural ability and keen instincts led her to start her own marketing and consulting company working with companies to secure sports marketing/branding opportunities for local and national events. Patricia has worked with companies such as Nike, Verizon, EA Sports, Pepsi, Adidas, Popchips and VH1. Most recently as the Marketing Director for the multicultural events agency ICEG, she was responsible for developing the company’s marketing strategy and branding campaign.
Alesia has been a sports marketing professional for over 12 years working in both collegiate and professional sports. Currently, as Director of Marketing and Promotions for SomethingInked, Alesia manages the end-to-end marketing and sales activities from initial promotion creation through all aspects of the marketing campaign development and execution of sales strategy, training and sales tools. She began her marketing career with the Golden State Warriors after competing in a reality-show style competition The Intern modeled after The Apprentice. After competing for several months against college students from around the country, she secured her job in marketing and served for over a decade. Alesia earned her B.S.B.A in Hospitality Management in 2005 and her M.A. in Sports Management in 2008 from the University of San Francisco.
DEANNA S. HOLLAND
DeAnna joined Dick’s Sporting Goods as the Community Marketing Manager-Los Angeles East/Inland Empire in 2010 and was promoted to overseeing the entire Los Angeles North territory for Dick’s Sporting Goods in 2012. Within her role, DeAnna oversees the marketing elements and strategies aligned with the Los Angeles North territory for Dick’s Sporting Goods. In addition to managing the daily process associated with evaluating, creating, and executing various programs, partnerships, initiatives, and marketing relationships on the store level and community level which are related to the overall Dick’s Sporting Goods corporate strategy.
Prior to joining Dick’s Sporting Goods, DeAnna spent four seasons in the NFL with the Oakland Raiders, as the Manager, Client Services-Marketing Partnerships. Her responsibilities included independently managing the execution and implementation of all aspects and elements of the corporate partnership contracts for various national and NFL league wide level sponsors. She also played a vital role in the planning, production and execution of organizational events and Oakland Raiders game days. DeAnna started her career in sports as an intern with the Arizona State University athletic department and went on to a part-time position with the Stanford University athletic department. DeAnna earned her B.S. in Justice and Social Inquiry with a double minor in Political Science and Business from Arizona State University in 2005, and earned an M.A in Sport Management from the University of San Francisco in 2007. DeAnna is originally from Seattle, WA.
Brandy holds a Bachelor’s degree from the University of California Santa Cruz in business management/economics and a Master’s degree from the University of San Francisco in Sport Management and has worked as an event planner focusing on cause events in the sports industry for over 10years. She has had a wide range of experience working in sports with several youth programs and non-profit organizations. In the past she has held titles such as Youth Football Coordinator, Marketing Assistant, and Customer Service Specialist with the Oakland Raiders, Clear Focus Sports Marketing, and US Sports Camps.